Trade Paint vs Retail Paint: What’s the Real Difference?

I can’t tell you how often I’m asked this one. You’re stood in the paint aisle looking at “trade” tins on one side and “retail” tins on the other, and wondering if it’s really worth the extra money. I get it. It can feel confusing, especially if you just want to get stuck into a project without overthinking it. So let me break it down for you in plain English.

@blue_door_at_no4 using Brilliant White and NTB228

What is Trade Paint?

Trade paint is made with professional decorators in mind. It’s designed to give better coverage, go on more smoothly, and last longer. Basically, it’s paint that works harder for you. Pros love it because it saves time and effort, but here’s the good news, you don’t need to be a decorator to use it.

I use trade paint myself at home because it’s simply more reliable. If you want a job that looks good and stays looking good, this is the stuff to go for.

@scarlett_at_home

What is Retail Paint?

Retail paint is the sort you’ll usually find in big DIY shops. It’s aimed at home users and often comes in smaller tins with fewer finish options. At first glance it looks cheaper, but because it doesn’t cover as well, you often end up using more of it. And since it’s not as durable, you might find yourself repainting sooner than you’d like.

@pastelhousebythesea

Why I Recommend Trade Paint

For me, trade paint is always worth it. Here’s why:

  • You get a better finish with less effort
  • It covers better, so you often use less
  • It’s more durable, so you’re not repainting as often
  • You can colour match across multiple finishes and products

If you’re painting high-traffic spaces like hallways, kitchens, or kids’ bedrooms, or you just want that polished, professional look, trade paint really is the way to go.

@love_this_old_house

My Top Trade Paint Picks

Here are some of my go-to trade paints that I reach for time and again:

I also recommend our Specialist Colour match product which is available for colour match!


I’ll always be honest: trade paint is what I use myself. It’s reliable, high quality, and gives you results you’ll actually be proud of. If you’re not sure where to start, just drop us a message on WhatsApp or email and we’ll happily point you in the right direction.

And when you’re finished, don’t forget to tag us in your before-and-afters on Facebook, Instagram or TikTok. I absolutely love seeing how your projects turn out, and you might even get featured on our feed, in our newsletter, or here on the blog.

Happy decorating!
Helen x

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